01
A new original every month
Every month we release a format nobody has built before. That is a USP you can actually market, and a reason for players to stay on your site instead of the casino next door.
Better Games. Real Audiences. One Studio.
The only studio shipping a new original every month
We got tired of reskinned games being marketed as new releases, so we hired a team of AAA video game developers. Thirteen titles are live today: industry-first Originals plus the Classics your players already know, all provably fair and rebrandable to your brand.
Get in touch
Featured games
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Built by developers who ran live video games for 3M+ players
What makes us different
A new original every month. Forever.
Most studios reskin what already works. We hired a team of AAA video game developers and build formats that have never existed in a casino lobby, then ship a new one every month.
02
Fastest loads, deepest control
Every second of load time is a player gone, so we made ours the fastest in the category. Colours, logo, sound and copy are all yours through the live customizer.
03
Custom games, built to order
Name the game you wish existed and we will build it. Our designers came from AAA video games, so you get real progression and real systems, not another reskin.
04
Classic+
October 2026The classics in your lobby have not changed in a decade. Classic+ adds multipliers triggered by player decisions and game states that shift mid-session. One toggle, your existing lobby.
05
Built for streamers
Every casino brand you envy was built on a clip. Our games are engineered to produce them, with big moments that read on camera and are worth posting.
06
The 9SM plugin
OptionalWe already run the creator network your competitors are trying to buy their way onto. Plug into 9th Street Media for organic social, paid media and short-form content at scale.
Casino games haven’t evolved
When players get bored,
acquisition costs go up
We build games designed for retention and virality
Get in touchWhat we build
Our Services
Original & Classic Games
New games. Better classics.
Originals: game concepts gambling has never seen before
Classics: Mines, Crash, Plinko and every staple format, rebuilt to our standards
Fully rebrandable: colours, sound and copy through the live customizer
Custom Games
Full-Custom Casino
Games Designed, Built, & Shipped By Our Team.
New mechanics and formats
Unique progression systems
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Built-in Distribution Engine
Integrate 9SM Into
Your Games Package
to Activate Our Casino
Streamers For Your Brand.
We then amplify your content through our social media network, where we edit and distribute clips across our creator ecosystem driving over 50M+ views/month.
Streamers actively playing your games
Generate short form clips
50-100M monthly impressions, guaranteed
Case study
We ran a proper A/B test.
Game studios talk a lot. So we found a launch partner and put our titles side by side against the third-party games they were already running, on the same player base, over the same period.
Metric
Old provider
9th Street Games
Turnover per active player
Total staked per player per month. The volume GGR sits on.
$479
$662
+38%Bets per session
Rounds placed before a player leaves.
124
189
+52%Active days per user
Days per month a player is active on at least one game.
2.17
2.91
+34%Retention rate
Share of month one players still active in month two.
30.8%
43.4%
+41%Full performance data shared with permission from 96.com.
More benefits
Retention
Our launch partner moved month two retention from 30.8% to 43.4% after putting our titles in front of the same players.
Differentiation
Differentiation you own. Stop renting the same catalogue as every other operator in your market.
Customization
Full customization. Colours, logo, sound and copy on every Original and Classic, or a custom game built from scratch.
Certified and connected
Live with the aggregators you already use.
We are live with the aggregators below. If you would rather come to us directly, we handle direct integrations too. Either route puts your games live in 48 to 72 hours.
Certified and provably fair
Our RNG is certified by iTech Labs against Malta Remote Gaming Regulations 2004 (S.L.438.04). All thirteen titles are provably fair, so any player can check any round.
Regulated market access
The infrastructure our games run on is ISO 27001 certified and already sits behind operators in MGA, SGA, HGC and UKGC markets.
Multi currency and tunable maths
Full support for every crypto and fiat currency. RTP is configurable from 90% to 99% on every title except Roulette and Blackjack, which stay at their classic rates.
Available through
Games are supplied by Happy Horse Protocol Game Development FZCO, registered at IFZA Business Park, DDP, PO Box 342001, Dubai, United Arab Emirates.
Stop losing players to boredom
Better games. Built-in distribution. One studio
FAQs
What's an Original?
Games we invented ourselves, with mechanics and formats that did not exist in a casino lobby before we built them. Spinball, Prism, Gemdrop and Lootboxes are Originals. Mines, Crash and Plinko are Classics.
How do we integrate, and how long does it take?
We are live with most major aggregators and handle direct integrations too. Either route puts your games live in 48 to 72 hours through a plug-and-play API with full technical docs.
Can you build custom games, and can we set the RTP?
Yes to both. We build exclusive titles from scratch on your mechanics and your brand, and RTP is configurable from 90% to 99% on every title except Roulette and Blackjack.
What makes your devs different?
Our team ran live video games for 3M+ players before building for casino, so we design for retention and shareability rather than RTP tables alone. Every title is provably fair, certified by iTech Labs, and rebrandable through the live customizer.